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June 27, 2022
Brand promotion encompasses any communication aimed at influencing consumers to purchase products or services. Over its nearly 129-year history, Coca-Cola has employed a myriad of promotional […]
August 25, 2017
You don’t need to know much about firearms to understand the difference between shotgun marketing and sniper advertising. Simply put, a shotgun blast fires many pellets […]
August 25, 2017
Otherwise known as “the law of the vital few and the trivial many,” Pareto’s law comes from Italian economist, Vilfredo Pareto, who observed that roughly 80% […]