June 27, 2022

Coca Cola Promotional activities over time.

Brand Promotion is any communication that attempts to influence people to buy products or services. The different promotional activities of Coca-Cola throughout the history of almost 129 […]
August 25, 2017

5 ‘Must Do’ Lead Generation

So you’ve worked hard to build a solid, dynamic sales funnel. You’re ready to engage, nurture, and convert new leads like nobody’s business. But, just because […]
August 25, 2017

Is Google Search Dead?

Answer: Nope. Google search is alive and well, thank you very much. In fact, we’re huge Google fans here at Griffin Ads group, and not just because […]
August 25, 2017

Shotgun vs. Sniper Rifle

You don’t need to know much about firearms to understand the difference between shotgun marketing and sniper advertising. Simply put, a shotgun blast fires many pellets […]
August 25, 2017

Pareto’s Law

Otherwise known as “the law of the vital few and the trivial many,” Pareto’s law comes from Italian economist, Vilfredo Pareto, who observed that roughly 80% […]