May 16, 2024

Setting Up a Feed-Only PMAX Campaign

Have you heard about feed-only Performance Max (PMAX) campaigns but aren’t sure how to set one up? Or perhaps the methods you’ve tried are no longer […]
June 27, 2022

Coca Cola Promotional Activities Over Time And The Evolution of Creativity in Advertising.

Brand promotion encompasses any communication aimed at influencing consumers to purchase products or services. Over its nearly 129-year history, Coca-Cola has employed a myriad of promotional […]