May 16, 2024

Setting Up a Feed-Only PMAX Campaign

Have you heard about feed-only Performance Max (PMAX) campaigns but aren’t sure how to set one up? Or perhaps the methods you’ve tried are no longer […]
June 27, 2022

Coca Cola Promotional Activities Over Time And The Evolution of Creativity in Advertising.

Brand promotion encompasses any communication aimed at influencing consumers to purchase products or services. Over its nearly 129-year history, Coca-Cola has employed a myriad of promotional […]
August 25, 2017

5 ‘Must Do’ Lead Generation

So you’ve worked hard to build a solid, dynamic sales funnel. You’re ready to engage, nurture, and convert new leads like nobody’s business. But, just because […]
August 25, 2017

Is Google Search Dead?

Answer: Nope. Google search is alive and well, thank you very much. In fact, we’re huge Google fans here at Griffin Ads group, and not just because […]
August 25, 2017

Shotgun vs. Sniper Rifle

You don’t need to know much about firearms to understand the difference between shotgun marketing and sniper advertising. Simply put, a shotgun blast fires many pellets […]
August 25, 2017

Pareto’s Law

Otherwise known as “the law of the vital few and the trivial many,” Pareto’s law comes from Italian economist, Vilfredo Pareto, who observed that roughly 80% […]