July 5, 2024

Transform Your E-Commerce Strategy with Google’s Performance Max Campaigns

In the fast-paced world of e-commerce, staying ahead of the competition requires innovative and effective advertising strategies. Google’s Performance Max (PMax) campaigns offer a comprehensive solution […]
July 5, 2024

Maximizing E-Commerce Success: The Role of Advanced Google Ads Features

In today’s highly competitive e-commerce landscape, leveraging advanced tools and features within Google Ads is essential for driving success. From the Merchant Annotation feature to the […]
July 2, 2024

LIA Accelerator Audit: Elevate Your Google Ads Performance

As the digital advertising landscape becomes increasingly competitive, optimizing your Google Ads campaigns is more important than ever. The forthcoming LIA Accelerator Audit promises to revolutionize […]
July 2, 2024

Google Feed Segmenter Solution – Why You Should Use It

In the dynamic world of e-commerce, staying ahead of the competition means continually optimizing your strategies. Google’s new Feed Segmenter solution offers a powerful tool for […]
July 2, 2024

Why You Should Use the Merchant Annotation Feature on the New Google Merchant Center Next

As the e-commerce landscape continues to evolve, staying ahead of the competition requires leveraging every available tool. Google Merchant Center Next offers a suite of powerful […]
May 16, 2024

Setting Up a Feed-Only PMAX Campaign

Have you heard about feed-only Performance Max (PMAX) campaigns but aren’t sure how to set one up? Or perhaps the methods you’ve tried are no longer […]
June 27, 2022

Coca Cola Promotional Activities Over Time And The Evolution of Creativity in Advertising.

Brand promotion encompasses any communication aimed at influencing consumers to purchase products or services. Over its nearly 129-year history, Coca-Cola has employed a myriad of promotional […]
August 25, 2017

5 ‘Must Do’ Lead Generation

So you’ve worked hard to build a solid, dynamic sales funnel. You’re ready to engage, nurture, and convert new leads like nobody’s business. But, just because […]
August 25, 2017

Is Google Search Dead?

Answer: Nope. Google search is alive and well, thank you very much. In fact, we’re huge Google fans here at Griffin Ads group, and not just because […]